March 16, 2019

Co Leader Award Winner

Co Leadership Award

Brothers We Stand has won a 2019 CO Leaders award from Common Objective, “Showing leadership in the menswear category by collating the best ethical brands for men in one place. Their firm standard for partner brands allows customers to feel secure in their product choices.”

I want to thank all of our customers and partners for your support.  

Jonathan Mitchell
Brothers We Stand founder

November 13, 2018

Consumption: a fundamental re-thinking

I have recently been inspired by the design philosophy of Dieter Rams, the pioneering German product designer. With a lifetime of trailblazing work behind him, Rams has come to the firm conclusion that the next generation needs to lead a design revolution centred around the concept of “Less. And better.”

As head of design at Braun, the German electronics manufacturer, Rams is credited with playing a major role in developing consumer product design as we know it today. His focus on simplicity and elegance can clearly be seen in many of the products we use today.

Ten principles of good design by Dieter Rams

Rams believes we need another design revolution today. For Rams the time for thoughtless design and thoughtless consumption is over, “What we need today is a fundamental re-thinking. Not just in design, but in general. Back to basics. Less. And Better.”

Environmental impact and longevity of products have always been a concern for Rams. But as Rams has reflected on the challenges facing society today, it appears these principles have come to the fore.

Rams’, a new film by documentary filmmaker Gary Huswitt, gives a privledged insight into the designers thinking. At 86 years of age Dieter Rams is meditative and feels regret for the way consumerism, capitalism and materialism have played out. He looks back on his career with some regret. "If I had to do it over again, I would not want to be a designer," he's said. "There are too many unnecessary products in this world."

In the same way that Rams simplified the cluttered visual language of product design, today he lays down a challenge for the next generation to simplify the way we consume products. I’d like Brothers We Stand to be a platform that helps you adopt a “Less. And better” approach to your wardrobe. Brothers We Stand is a place to find good quality clothes that are ethically produced and designed to please you for many years.

Jonathan Mitchell
Brothers We Stand founder

October 27, 2018

Beat the chill

Feeling a bit chilly this weekend? Stay warm with the ASP Down Jacket by Ecoalf

This jacket is made from recycled fishing nets and responsibly sourced down. It is lightweight but will keep you warm on the chilliest of days. 

Shop new in.

October 18, 2018

Quality workwear by Yarmouth Oilskins

Ethan wears the Bib and Brace and Worker Shirt by Yarmouth Oilskins. Photography and styling: Louisa McClune for Brothers We Stand

I'm delighted to welcome Yarmouth Oilskins to the Brothers We Stand family. Yarmouth Stores Ltd has designed and manufactured quality workwear garments at the same site in Great Yarmouth, Great Britain for over 100 years. The company employs a dedicated team of 20 machinists and pattern cutters.  Many of these workers have been with the company for 25 years, testament to the family like atmosphere at the workshop. 

Workwear is like a fine wine and only gets better with age. That's just the sort of thing we love at Brothers We Stand. Make the investment and pick yourself up some quality Yarmouth Oilskins workwear here

Jonathan Mitchell
Brothers We Stand Founder

October 09, 2018

“I Made Your Clothes” installation at Amnesty International headquarters

This week, we're showing our “I Made Your Clothes” installation at the Amnesty International headquarters in Shoreditch. The installation features a handpainted portrait of a female worker at the factory in Tirupur, southern India, where our Brothers We Stand logo t-shirts are made.

The installation aims to express the reality that behind every garment is the person, usually a women, who made it.

Last Friday MP’s challenged high street stores to minimise their environmental footprint and ensure their supply chains are ethical. I’m pleased we can show our installation at Amnesty and draw attention to the human rights dimension of this issue.

The installation provides our answer to the question, “Who made my clothes?”.

The installation provides our answer to the question, “Who made my clothes?”. This question has been at the centre of the global Fashion Revolution campaign, which now has an active presence in over 100 countries. In 2017, over 100,000 people used social media to ask the brands they wear, “#whomademyclothes?”.

Hanging from the installation are cards that detail the processes involved in producing the Brothers We Stand branded t-shirts. The first step is the growing of organic cotton in the Ahmedebad region of western India, while the t-shirts themselves are cut and sewn in Tirupur by a SA-8000 certified supplier.

If you would like to see the installation please come to the Ethical Consumer 2018 conference on Friday 12th October at Amnesty International HQ. The conference will discuss innovations in ethical consumption and the ways that they are transforming the role of the consumer.

Big thank you to the good folk at Sparks Studio who conceived and designed this installation for us. 

Jonathan Mitchell
Brothers We Stand Founder

September 22, 2018

Streetwear, Highsnobiety and the ethical fashion movement

Last night, I attended the launch of streetwear gatekeepers Highsnobiety’s first book launch. It got me thinking about the ways in which the culture of early streetwear parallels today’s ethical fashion movement.

At their purest, streetwear movements have allowed participants to express what they believe through what they wear. As Highsnobiety editor Jian put it, “There is a reverence for brands, designers and the stories behind products. That has come from decades of communities both online and offline. Of people united by a shared love of product...There’s always been people who are galvanized by a shared love of things." The relaxed look of 70's skatewear, for example, was a rebellion against the overly conservative norms of the 60's.

The ethical fashion movement allows those of us who are frustrated with society's lack of response to climate change and human exploitation to take back a degree of control on how our clothes are made. Individually we may not have the power to change the entire system but the decision to wear ethically-minded brands is a way for us to outwardly express our disquiet in the hopes of inspiring a more conscious society across the board. 

In recent years the commercialisation of streetwear has led some to say it has lost its edge. Wearing skatewear today is less about making a rebel statement and more about fitting in with the crowd. Go to a skatepark and you'll see that some of that 90's self expression seems to have been lost in a sea of Supreme and Dickies t-shirts. 

Skate culture went mainstream and it's an encouraging thought to think that the ethical fashion movement could do too. As the movement grows we must ensure it stays true to its values. 

Jonathan Mitchell,
Brothers We Stand Founder

Thanks to Karlo Wild for taking the video. 

September 15, 2018

Specificity in a global age

“Special attention was paid to the chain of production in the exhibition. Photo and video documentation follow Burks’ designs from their inception on draftpaper straight through to the production of a physical object. The inclusion of this material, along with the visibility of the Sengalese craftspeople actually working in the museum, provided commentary on specificity in a global age. Confronted with a transparent take on the realities of manufacturing - one of open and attentive collaboration - the audience might see the possibility of becoming more interested in the processes that shape what they buy.”

Africa Rising, Gestalten & Design Indaba

September 11, 2018

"Mbuki Mvuki"

Mbuki Mvuki is an idiom from the Bantu people of Africa, literally meaning "to shake off your clothes to dance more freely". 

Idioma designer, Seth Bank’s print is inspired by the way Bantu artists depict movement, through the use of simple outlined figures. Whilst working on his interpretation Seth became frustrated as he felt he wasn’t capturing the essence of "Mbuki Mvuki". This led to a change of medium, "I was drawing again and again the same shapes and getting a little frustrated with the permanent line of my pen, it just wasn’t going in the right direction. I wanted to free things up a little and so I started making shapes, cutting them out of paper. A cut-out was made for each shape, they were put together and the design came into focus."

Shop Seth's unique screen-printed organic t-shirts and sweatshirts here

July 09, 2018

Stay cool brothers

Slight let up in the heat for a few days but the weather man says we're due another scorcher this weekend

Order your organic tees and recycled shorts and flip-flops here

June 29, 2018

The new luxury?

I love the questions that cultural theorist Daniel Bruggeman's video provokes. Is a more human approach to fashion possible? Can we engage with fashion in a more fulfilling manner?

A while back, IKEA’s Chief Sustainability Officer, Steve Howard, spoke at a climate conference to explain how Western society is reaching ‘Peak Stuff.’ The average consumer’s home, bulging with all the materials and goods it needs, has reached tipping point. While our hunger for meaning and purpose remains, we are losing our appetite for buying more and more things.

Can the fashion industry respond to these changing tastes with a richer, more satisfying experience? Can it address our deeper human needs such as the desire to be part of something bigger than ourselves or to find meaning?

Bruggeman suggests that by engaging with the power of fashion to create sustainable livelihoods we could enjoy a more gratifying experience. By seeking out clothes that have been ethically and sustainably produced, we could become active participants in the creation of a fashion industry that we actually believe in, and perhaps this agency, and the unadultered satisfaction that would accompany it, could as Bruggeman puts it, come to be known as the “new luxury”.

What would a more human and engaged approach to fashion look like to you? I’d love to hear your thoughts in the comments section below.  

Jonathan Mitchell,
Brothers We Stand Founder

Daniel Bruggeman's reflections on the future of fashion form part of the State of Fashion Exhibition, 7 weeks of events in Arnhem, Netherlands, searching for the new luxury.


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