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The emotional connection Chinese consumers have to ethical fashion

Through geography and family ties, many Chinese consumers can easily relate to the ethical issues in the garment manufacturing industry.

Fashion brands are increasingly aware of the spending power of the Chinese consumer yet China is still the leading exporter in the global garment industry, with statistics showing more than 10 million people employed by the country’s garment manufacturers. Imagine the number of family members and friends affected by the stories these 10 million people bring home about their working conditions.

Could the Chinese consumer hold the key to progressing the sustainable fashion agenda? 

Read more in Marianne Caroline's fascinating blog post here


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