The BWS Feed

Is fashion re-discovering its political ambition?

Words: Bertie Brandes

Source: i-d vice   17 April 2015 

...maybe our nostalgia for the more aggressive, tribal and political fashion of previous generations can help us figure out how best to wield it's potential power in the future. Between the 1960's and 1990's fashion tribes represented an allegiance to a wider political or social affinity regardless of whether the wearer wanted to or not. Punk was a rooted in anarchist social politics, rave was a rejection of the Tories bullshit meritocracy and grunge embraced ideas of sustainability and equality. These are all movements which, while we shouldn't rehash aesthetically (god save us all) we could reference more honestly than simply superficially fetishising and re-creating them. Worlds away from the hideously uncool braying of two-party politics comes an opportunity to use fashion as a new way of building communities which, in the words of Meadham Kirchhoff, aren't afraid to "reject everything". Instead of exclusive or expensive it becomes about a badge, a zine, a beret patch; fashion becomes all about the power of symbols and nothing to do with the status of an it bag...

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