Words: Sarah Ditty, Fashion Revolution – Global Coordination Team, Head of Policy
Source: Fashion Revolution 1 May 2015
On Friday last week, thousands of people took to the Internet and to the streets to challenge the way the fashion industry works.
24th April 2015 marked two years since 1,133 people died in the Rana Plaza catastrophe in Dhaka, Bangladesh. Fashion Revolution Day was launched to keep the most vulnerable in the supply chain in the public eye and to make sure a tragedy like Rana Plaza never happens again.
By asking consumers, designers, brands, and all those who care to ask a simple question “Who Made My Clothes?” Fashion Revolution aims to change the narrative around clothing and to inspire a permanent and positive change in the fashion industry.
If last week’s events showed us anything, it’s that this revolution has been sparked. There were over 1,000 blogposts and articles written about Fashion Revolution Day circulating the internet in April – from CNN, Forbes, and Entrepreneur to Elle, Vogue and Glamour. The media reach was staggering, figures show that Fashion Revolution content was viewed over 14 billion times. In digital marketing land, this reach would equate to a cost of at least $60 million. Fashion Revolution reached millions of people without a single dollar. Clearly, the world wants to know that what they wear has not been made at the expense of the people who made it.
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