Yugen Hoodie
£94.00Yūgen 幽玄 (Japanese) [n] a profound, mysterious sense of the beauty of the universe
100% Organic Cotton
Dropped shoulder cut for added comfort. Expect it to be roomier and less fitted than other Idioma sweatshirts and hoods. For a more fitted style buy a size smaller.
Norpell wears a Large. Slim build, 6'2 tall
See Product MeasurementsPremium Quality 100% Gots Certified Organic Cotton
Screen-printed illustration on Front
As a consumer you can reduce your impact significantly* by taking care of your clothes.
We recommend that to save water, reduce detergent usage, reduce energy consumption and to extend the life of this garment that you wash it as infrequently as is practical.
*wearing your clothes for 9 months longer can reduce carbon, water and waste footprints by 20-30% each.
Free UK delivery 3-5 working days from dispatch
Yūgen 幽玄 (Japanese)
1. [n] a profound, mysterious sense of the beauty of the universe
Yugen is usually translated as 'mysterious/hidden depths'. Yugen is not expressed in the meaning of the word, nor does it mean the beauty that is not clearly visible to the eye, but its deeply hidden qualities that are appreciated by the human being. It is a type of artistic expression that deepens the appreciation of the beauty not only of what is there but also of what is hidden behind it.
Let this hood take you on a journey from the depths of the Universe to our unique planet Earth and stand as a reminder, should we ever forget, that 'good planets are hard to find'.
Idioma is a family run business with a global fan base. Designer Seth Banks and linguist Halle Banks champion World culture with unique prints on organic fabrics.
SIZING
- Dropped shoulder cut for added comfort. Expect it to be roomier and less fitted than other Idioma sweatshirts and hoods. For a more fitted style buy a size smaller.
Compare these product measurements to a similar garment you already own.
Take all measurements from the outside, with the garment lying flat.
Size |
Half Chest 2,5cm below armhole (cm) |
Body Length (cm) | Sleeve Length (cm) |
XS | 54 | 67 | 57 |
S | 56 | 68 |
58 |
M | 58 | 71 | 59 |
L | 60 | 73 | 60 |
XL | 62 | 75 | 61 |
XXL | 64 | 77 | 62 |
Please email orders@brotherswestand.com if you have further questions on size or fit.
Product Footprint
Strong Points
Made in Portugal
Organic Cotton
Supplier visited by the brand

People
Made in Portugal, a country that has functioning institutions and legislation that protect workers rights (Fair Wear Foundation). Idioma’s sweatshirt factory is also GOTS certified, a certification which includes a social component.
Seth Banks, Idioma founder, has visited the factory and shares that he observed happy and friendly staff working with state of the art facilities.
Planet
Made with organic cotton which protects the environment and also farmers who may suffer ill health when coming into contact with the intensive fertilisers and pesticides used in conventional cotton production.
In addition to this Idioma’s hoodie factory is certified by EMAS meaning environmental impact is measured and impact reduction targets are set.
