Made In Europe
Idioma

Yugen Hoodie

£94.00

Yūgen 幽玄 (Japanese) [n] a profound, mysterious sense of the beauty of the universe

Washed Black

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Material

100% Organic Cotton

Fit

Dropped shoulder cut for added comfort. Expect it to be roomier and less fitted than other Idioma sweatshirts and hoods. For a more fitted style buy a size smaller. 

Norpell wears a Large. Slim build, 6'2 tall

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Specifications

Premium Quality 100% Gots Certified Organic Cotton

Screen-printed illustration on Front

Clothing Care

As a consumer you can reduce your impact significantly* by taking care of your clothes.

We recommend that to save water, reduce detergent usage, reduce energy consumption and to extend the life of this garment that you wash it as infrequently as is practical.

*wearing your clothes for 9 months longer can reduce carbon, water and waste footprints by 20-30% each.

Group 21
Delivery

Free UK delivery 3-5 working days from dispatch 

Description

Yūgen 幽玄 (Japanese)

1. [n] a profound, mysterious sense of the beauty of the universe

Yugen is usually translated as 'mysterious/hidden depths'. Yugen is not expressed in the meaning of the word, nor does it mean the beauty that is not clearly visible to the eye, but its deeply hidden qualities that are appreciated by the human being. It is a type of artistic expression that deepens the appreciation of the beauty not only of what is there but also of what is hidden behind it.

Let this hood take you on a journey from the depths of the Universe to our unique planet Earth and stand as a reminder, should we ever forget, that 'good planets are hard to find'. 

Idioma is a family run business with a global fan base. Designer Seth Banks and linguist Halle Banks champion World culture with unique prints on organic fabrics.

SIZING

  • Dropped shoulder cut for added comfort. Expect it to be roomier and less fitted than other Idioma sweatshirts and hoods. For a more fitted style buy a size smaller. 

Compare these product measurements to a similar garment you already own.
Take all measurements from the outside, with the garment lying flat.

 

 Size

 

Half Chest 2,5cm below armhole (cm)

 

Body Length (cm)

Sleeve Length (cm)
XS54
 
6757
 
S56
 
68
 

 

58
 

M58
 
7159
 
L60
 
7360
 
XL62
 
7561
 
XXL647762

 

Please email orders@brotherswestand.com if you have further questions on size or fit. 

 

Product Footprint

Product Footprint

Strong Points

Made in Portugal 

Organic Cotton 

Supplier visited by the brand

Idioma Yugen Hoodie footprint

People

Made in Portugal, a country that has functioning institutions and legislation that protect workers rights (Fair Wear Foundation). Idioma’s sweatshirt factory is also GOTS certified, a certification which includes a social component.

Seth Banks, Idioma founder, has visited the factory and shares that he observed happy and friendly staff working with state of the art facilities.

Planet

Made with organic cotton which protects the environment and also farmers who may suffer ill health when coming into contact with the intensive fertilisers and pesticides used in conventional cotton production.

In addition to this Idioma’s hoodie factory is certified by EMAS meaning environmental impact is measured and impact reduction targets are set.

Country of origin

Suppliers

Cut and sew: Northern Portugal (GOTS, OEKO-TEX, EMAS)
Dyeing: Northern Portugal (GOTS, OEKO-TEX, EMAS)
Organic cotton: (GOTS)

Designed and printed: London

Areas For Development

Sewn with polyester threads. Idioma are working on recycled alternatives but have been experiencing issues with absorption of dyes in the dyeing process.

Something else?