{"title":"Simswear","description":"\u003cdiv style=\"text-align: left;\"\u003e\n\u003ch4\u003e\u003cspan style=\"font-weight: 400;\"\u003eHeart of the brand: Luxe knits, made for you \u003cbr\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003ch4\u003e\u003cspan style=\"font-weight: 400;\"\u003eStand out ethical practices: Local production + responsible wool\u003c\/span\u003e\u003c\/h4\u003e\n\u003ch4\u003e\u003cspan style=\"font-weight: 400;\"\u003eBrand founders: Billy Sims-Hilditch \u0026amp; Rory Bennett\u003cbr\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003ch4\u003e\u003cspan style=\"font-weight: 400;\"\u003eEstablished: 2021\u003c\/span\u003e\u003c\/h4\u003e\n\u003ch4\u003e\u003cspan style=\"font-weight: 400;\"\u003eLocation: London, UK\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003eBritish made knitwear is a timeless staple of men's style. \u003cbr\u003e \u003cbr\u003eNow Billy and Rory want to get more of us into it. With their label Simswear they offer a 'made to order' discount of 40%. Can't wait? You can pay the full price and have it in 2-5 days. \u003cbr\u003e \u003cbr\u003eThe ‘good knitwear boys’ work only with the best materials and makers. Their superfine merino lambswool is Responsible Wool Standard certified. Todd \u0026amp; Duncan spin the yarn using the traditional, slower methods that provide unbeatable quality. Then Harley of Scotland, a small family run knitwear factory, brings three decades of experience to the final knit. \u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"helford-green-merino-lambswool-jumper","title":"Lambswool Jumper Made Of Merino Wool","description":"\u003cp\u003eThe effortlessly stylish men’s jumper that you’ll wear on repeat. Knitted in Britain from 100% superfine Merino lambswool, it’s warm, soft, and naturally breathable - keeping you comfortable from morning to night. The clean, understated design works with everything from denim to tailoring, making it one of those pieces you reach for again and again. Made with care from natural fibres, it’s knitwear you’ll feel as good about wearing as you do in it.\u003c\/p\u003e","brand":"Simswear","offers":[{"title":"S \/ Buy it now - £225","offer_id":56351506268534,"sku":"M-LM-MW-CR-HG-S","price":225.0,"currency_code":"GBP","in_stock":false},{"title":"S \/ Knitted to order - £145","offer_id":56351515804022,"sku":"(kto)-M-LM-MW-CR-HG-S","price":145.0,"currency_code":"GBP","in_stock":false},{"title":"M \/ Buy it now - £225","offer_id":56351506301302,"sku":"M-LM-MW-CR-HG-M","price":225.0,"currency_code":"GBP","in_stock":false},{"title":"M \/ Knitted to order - £145","offer_id":56351515836790,"sku":"(kto)-M-LM-MW-CR-HG-M","price":145.0,"currency_code":"GBP","in_stock":false},{"title":"L \/ Buy it now - £225","offer_id":56351506334070,"sku":"M-LM-MW-CR-HG-L","price":225.0,"currency_code":"GBP","in_stock":false},{"title":"L \/ Knitted to order - £145","offer_id":56351515869558,"sku":"(kto)-M-LM-MW-CR-HG-L","price":145.0,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Buy it now - £225","offer_id":56351506366838,"sku":"M-LM-MW-CR-HG-XL","price":225.0,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Knitted to order - £145","offer_id":56351515902326,"sku":"(kto)-M-LM-MW-CR-HG-XL","price":145.0,"currency_code":"GBP","in_stock":false},{"title":"XXL \/ Buy it now - £225","offer_id":56351506399606,"sku":"M-LM-MW-CR-HG-XX","price":225.0,"currency_code":"GBP","in_stock":true},{"title":"XXL \/ Knitted to order - £145","offer_id":56351515935094,"sku":"(kto)-M-LM-MW-CR-HG-XX","price":145.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/5311\/files\/Helford_Green_Standard_Crewneck.png?v=1761217124"},{"product_id":"lambswool-jumper-made-of-merino-wool-navy","title":"Lambswool Jumper Made Of Merino Wool","description":"\u003cp\u003eThe effortlessly stylish men’s jumper that you’ll wear on repeat. 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Smart enough for the office, relaxed enough for the weekend. Knitted in Britain from 100% superfine Merino lambswool, it’s soft, breathable, and warm without feeling heavy. The seamless knit keeps it smooth and lightweight, while the collar and button placket give it a touch of structure. Perfect for weekends, pub lunches, and crisp walks. As Billy says, ‘it’s one of those pieces that works without trying.’\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003ePremium British knitwear is an enduring men’s style staple. Aficionado’s have long held that the upfront investment is worth it for what are often heirloom pieces. Now Billy and Rory want to get more of us wearing it. Their ‘made to order’ model offers 40% off the ‘buy it now’ price in return for a bit of patience with production. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e The ‘good knitwear boys’ work only with the best materials and makers. RWS (Responsible Wool Standard) certified lambswool. Yarns from Todd \u0026amp; Duncan. Knitting by Haryley of Scotland. They’re the new kid in the luxury sheepfold and their name is Simswear.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Simswear","offers":[{"title":"S \/ Buy it now - £255","offer_id":56352719405430,"sku":"M-LM-MW-RG-DB-S","price":255.0,"currency_code":"GBP","in_stock":false},{"title":"S \/ Knitted to order - £165","offer_id":56352719372662,"sku":"(kto)-M-LM-MW-RG-DB-S","price":165.0,"currency_code":"GBP","in_stock":false},{"title":"M \/ Buy it now - £255","offer_id":56352719470966,"sku":"M-LM-MW-RG-DB-M","price":255.0,"currency_code":"GBP","in_stock":false},{"title":"M \/ Knitted to order - £165","offer_id":56352719438198,"sku":"(kto)-M-LM-MW-RG-DB-M","price":165.0,"currency_code":"GBP","in_stock":false},{"title":"L \/ Buy it now - £255","offer_id":56352719536502,"sku":"M-LM-MW-RG-DB-L","price":255.0,"currency_code":"GBP","in_stock":false},{"title":"L \/ Knitted to order - £165","offer_id":56352719503734,"sku":"(kto)-M-LM-MW-RG-DB-L","price":165.0,"currency_code":"GBP","in_stock":false},{"title":"XL \/ Buy it now - £255","offer_id":56352719602038,"sku":"M-LM-MW-RG-DB-XL","price":255.0,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Knitted to order - £165","offer_id":56352719569270,"sku":"(kto)-M-LM-MW-RG-DB-XL","price":165.0,"currency_code":"GBP","in_stock":false},{"title":"XXL \/ Buy it now - £255","offer_id":56352719667574,"sku":"M-LM-MW-RG-DB-XX","price":255.0,"currency_code":"GBP","in_stock":true},{"title":"XXL \/ Knitted to order - £165","offer_id":56352719634806,"sku":"(kto)-M-LM-MW-RG-DB-XX","price":165.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/5311\/files\/DarkBrownRugbyShirt3.jpg?v=1758962697"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/5311\/collections\/Simswear_collection.png?v=1758968329","url":"https:\/\/www.brotherswestand.com\/collections\/simswear.oembed?page=2","provider":"Brothers We Stand","version":"1.0","type":"link"}