Jollie's

Heart of the brand: Socking it to homelessness 

Stand out ethical practices: Sustainable fabrics + 'Wear a pair, Share a pair'

Brand founders: Ed Vickers

Established: 2012

Location: UK

Turns out, socks are the most needed but under-donated item of clothing homeless shelters receive. So Ed Vickers, Jollie's founder, started a sock company. One that sells socks to give socks. Wear a pair, Share a pair.