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Wear a better story

SHOP SALE

Ethical men's clothing, selected with style

Ethical production

See the materials and makers behind every style.

Designed to please

By brands that care about form and function.

Crafted to last

Wear quality, not fads.

Freshly-sewn:

Get to know our latest human and nature respecting styles.
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See our Trustpilot

Wear better stories:

Crafted collections of ethically made and organic men's clothing.

Sweatshirts & Hoodies

Shirts

Knitwear

Jackets & Overshirts

T-Shirts

Brothers essentials

Browsing the products is more like an edifying ramble around Wikepedia than a furtive wallet scramble on ASOS.

Time Out Magazine

The home of e-commerce with a heart.

The Guardian

Build out your wardrobe whilst doing a good deed at the same time.

GQ

Your go-to shop for ethical menswear.

Good On You

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Look behind with usicon

There is a story behind every item of clothing we wear.

Was the person who stitched the t-shirt treated with dignity?

Did the cotton the jeans are made with grow in soil that is healthy?

So we invite you to ‘look behind’ with us on every product page.

To see the impact on humans and nature.

Good Pairings:

Your seasonal style sewn-up.
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Pioneering brands on our independently owned marketplace:

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