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Wear a better story

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Ethical men's clothing, selected with style

Cooling linen:

Easy, breezy.
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Look behind what you buyicon

There's a story behind everything we wear. Who made it? Where did the materials come from? Normally these stories are hidden from our view. But that's where our marketplace is radically different. We share who made every item and its impact on people and planet with strong points and areas for development picked out. Our aim is to empower you to take a stand for the things that matter to you.

Wear a better story:

Crafted collections of organic and ethically made men's clothing.

sweatshirts & Hoodies

shirts

knitwear

jackets and overshirts

T-Shirts

Brothers essentials

Good Pairings:

Your seasonal style sewn-up.
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Fewer, nicer clothes:

Designed to please

Our favourite styles, by our favourite brands.

Ethical production

See the materials and makers behind every style.

Made to last

Wear quality, not fads.

Browsing the products is more like an edifying ramble around Wikepedia than a furtive wallet scramble on ASOS.

Time Out Magazine

The home of e-commerce with a heart.

The Guardian

Build out your wardrobe whilst doing a good deed at the same time.

GQ

Your go-to shop for ethical menswear.

Good On You

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Pioneering brands on our marketplace:

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