Heart of the brand: Doing denim differently
Stand out ethical practices: Circular economy pioneers + low impact dyes & finishing
Brand founders: Bert van Son
Location: Laren, Netherlands
Mud is a key part of the ecosystem and can be recycled infinitely; something MUD Jeans aspire to. The Dutch denim brand have pioneered the use of recycled denim and their jeans are made with 40% recycled content. Other details like a vegan painted pocket patch and long term relationships with their suppliers mean that like their name, Mud are playing a vital positive role in the World. With contemporary cuts they are a great fit for the style loving brother.