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Ethical men's clothing, selected with style

Designed to please

Our favourite styles, by our favourite brands.

Ethical production

See the materials and makers behind every style.

Made to last

Wear quality, not fads.

Look behind what you buyicon

There's a story behind everything we buy. Who made it? Where did the materials come from? Normally this story is hidden from our view. But that's where our marketplace is radically different. We share who made every item and its impact on people and planet with strong points and areas for development picked out. Our aim is to empower you to take a stand for the things that matter to you.

Pioneering brands on our marketplace:

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yarmo_logo_black_and_white_v2_96x96__PID:b3d42c0f-0911-4cc0-863d-e8accd9b9ead
elvis & kresse logo.jpg__PID:96436101-a052-495d-a62b-5006ac5964b6
socko_logo_stacked_96x64__PID:327e59f0-c23c-448c-8173-19f3a923e8b9
Frame 234 (1).png__PID:bfc720c2-f7ae-4ab7-914d-e5fd29f1d045
pico logo.png__PID:64b6d02c-e833-4e9a-8f99-0c14e0549df2
mud_logo_96x96__PID:e8b97dfc-d477-41e3-a5d5-7f01e5efdf9d
image-removebg_49_96x96__PID:df9dd4ac-a498-4168-8289-5bae9718b3d4
silverstick_bird_logo_1_96x96 black.png__PID:62517592-25ce-47a0-8775-f8dc58124839
pico logo.png__PID:64b6d02c-e833-4e9a-8f99-0c14e0549df2

Wear a better story:

Crafted collections of organic and ethically made men's clothing.

Browsing the products is more like an edifying ramble around Wikepedia than a furtive wallet scramble on ASOS.

Time Out Magazine

The home of e-commerce with a heart.

The Guardian

Build out your wardrobe whilst doing a good deed at the same time.

GQ

Your go-to shop for ethical menswear.

Good On You

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