Heart of the brand: Socking it to homelessness
Stand out ethical practices: Sustainable fabrics + 'Wear a pair, Share a pair'
Brand founders: Ed Vickers
Turns out, socks are the most needed but under-donated item of clothing homeless shelters receive. So Ed Vickers, Jollie's founder, started a sock company. One that sells socks to give socks. Wear a pair, Share a pair.