Heart of the brand: Luxe knits, made for you
Stand out ethical practices: Local production + responsible wool
Brand founders: Billy Sims-Hilditch & Rory Bennett
Established: 2021
Location: London, UK
British made knitwear is a timeless staple of men's style.
Now Billy and Rory want to get more of us into it. With their label Simswear they offer a 'made to order' discount of 40%. Can't wait? You can pay the full price and have it in 2-5 days.
The ‘good knitwear boys’ work only with the best materials and makers. Their superfine merino lambswool is Responsible Wool Standard certified. Todd & Duncan spin the yarn using the traditional, slower methods that provide unbeatable quality. Then Harley of Scotland, a small family run knitwear factory, brings three decades of experience to the final knit.
