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Who we are


Jonathan Mitchell  [shot by Joshua Allen ]

A few years ago I came across a small but growing number of menswear designers creating beautiful collections and working to sustainable and ethical principles. I had the idea that it would be nice to bring them together so they were easier for people to find. Since then it has been a privilege to bring this dream to life alongside a talented group of friends.  



Gary McIlwaine, Mike Gough and the gang at Sparks Studio have provided amazing support and wise counsel from day one. They are masters at communicating key messages, clearly and compellingly. 


Jack Wells [shot by Richard Harris ] writes like a hero. 


Egon Bluemel [shot by Rachel Manns ] is the company hair stylist and the man is an artist. Pay him a visit at his salon on Cheshire St, just off Brick Lane.


There are many others whose input has been invaluable and we appreciate greatly.