New Label re:sustain

We’re delighted to share re:sustain's debut collection, combining unique cuts with high quality sustainable fabrics. The London based label brings a fresh aesthetic to the sustainable menswear scene. 

Founding partners Prama Bhardwaj and Matt Peters bring many years of experience in clothing manufacturing and it shows in the quality of their garment construction. These are well made pieces with a lovely hand feel.

Prama Bhardwaj founded sourcing company Mantis World in 1999 and has supplied key retailers such as Harvey Nichols, Harrods and Urban Outfitters amongst many others. Long before sustainability was in vogue, Bhardwaj has been a vocal advocate of sustainable practices and she sits on the board of NGO’s Ethical Fashion Forum and Textile Exchange.  

Matt Peters also comes from a garment sourcing background. Much of his work has been in the music industry and he has helped iconic bands such as Wu Tang Clan, Odd Future, Nirvana and Led Zeppelin find suppliers to produce their clothing merchandise.

On his motivation for joining forces with Bhardwaj to launch the brand Peters shares, “re.sustain was born of frustration. My background is manufacturing for brands and other clients. I came up with the idea to do a brand because I couldn’t convince some clients to add a sustainable angle to their brand or orders. Luxury brands with their huge margins could easily incorporate sustainability without any argument about costs. It’s appalling that they don’t."

The debut re:sustain collection is made with 100% organic cotton and you can shop it here.