1. Not forgetting the sad things that are going on around the world at the moment, this planet is pretty amazing and we need to look after it. By choosing to support designers that are operating in the least harmful way possible we will reduce the negative environmental impact of the fashion industry.
An added benefit is that as fashion is such an important industry culturally I think the industry can play a role in inspiring other industries to imagine a sustainable future.
2. The men and women who make our clothes are like you and I. They have hopes, dreams and fears. By choosing to spend your money with fashion brands that respect their employees we can create positive working environments for the people who make our clothes.
3. It makes you smile. It feels great to put on a t-shirt that you know has been made by a brother or sister in humanity who has laboured over it in decent conditions.
The marketing campaigns that bombard us tell us that owning more and more stuff makes us happy. I think the reality is that happiness and fulfilment are found more in being part of something bigger than ourselves and that is what ethical fashion is all about for me.
Alice Nicolov from Protein magazine has written a great article about the project and she concludes, "We've spoken a lot about the power of creative endeavour to break down barriers between people recently. mimycri is another brilliant example of how an innovative project that brings creative minds together to combine their skills can start to implement real change."