Today being Earth Day I thought I'd take the opportunity to introduce you again to the Brothers flower.
It doesn’t take that much for Google to assemble its logo with arial landscapes for the day. One spin of the globe later and the earth photos are gone and you can get the feeling that the health of our planet is not high on the agenda as the tech giants battle it out for supremacy.
In contrast, care for people and the planet shapes our business model at Brothers We Stand and is reflected in our name and logo every day. The name Brothers We Stand tells of our desire to stand with the people who make our clothes. Whilst the flower mark illustrates their value and the beauty of our world.
You can find our flower mark in a few places on our product pages. At the top of pages we use it to highlight the 'ethical USP' of the product that we feel is most noteworthy. Then as you scroll you will see the flower mark used as a stylised asterisk to signal the start of our 'Look behind this t-shirt/trousers/etc.' content. This is where the beating heart of what makes Brothers We Stand distinctive lives. Here we share the people and planet impact (including areas for development) of every style. We dig beyond what is publicly available and ask partner brands our own questions to create this content.
Our goal is to connect you with the stories behind what you wear. So you can wear a better story every day of the year.