Dibella’s mission is to improve the livelihoods of small-scale, marginalised cotton farmers and textile workers. The organic cotton is Fair-trade certified and sourced from Chetna Organic who work with marginalised farmers from Maharashtra, Odessa and Andhra Pradesh towards improving their livelihoods and making farming a sustainable occupation. 

Dibella's factory is GOTS, Fairtrade and BSCI certified. 420 workers are employed at the factory, 97% of whom are women. The factory runs a number of social projects called 'Sustainable Development Pillars’ and these have a particular focus on women and children. The first pillar invests in education; providing equipment and resources to local schools. The second invests in hygiene; providing medical care, check ups and training on personal hygiene. The third pillar gives training in sustainable farming techniques and the fourth focuses on female empowerment; providing additional training opportunities to the women who work in the factory.